Pragmatic Play Enters Into First Partnership In Finland With Veikkaus Oy; Launches New Slot Release

Pragmatic Play, a leading provider of iGaming content, with 80+ HTML 5 titles for mobile and desktop computers, has been steadily working on several fronts lately. Most recently, the firm signed a content distribution agreement with Veikkaus Oy, a casino, lottery and wagering operator based in Finland. The deal represents the Malta-based company’s first alliance in Finland that includes the official integration of its 10 most popular slots on the European operator’s platform.

Just prior to the new partnership, the provider released a new bee-themed title called 3 Buzzing Wilds on July 13, equipped with loads of features such as Wilds, Scatter, Free Spins and cute nature symbols to keep players entertained and relaxed in nature.

Goals of the partnership:

With this partnership, Pragmatic hopes to expand in Finland and introduce its latest content to a brand-new audience. Examples of the aforementioned 10 slots that will be hosted on the Veikkaus Oy platform are the triumphant Sugar Rush, Gates Of Olympus, and some favorites like The Dog House Megaways and Big Bass Bonanza.

Moreover, this agreement comes on the heels of similar deals in the region with Swiss Casinos and Merkur Sports, with the provider continuing to solidify its presence in the European regulated market.

Commenting on the partnership, Irina Cornides, Chief Operating Officer at Pragmatic Play, said: ph646 “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time. Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. Veikkaus is committed to creating a safe and entertaining environment for its players, while contributing significantly to good causes across the country. We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.”

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On the other hand, Veikkaus Oy will enjoy the popularity that comes with combining its portfolio with top content created by Pragmatic Play that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further strengthen its presence throughout Finland and expand its game library. It will also improve player commitment by adding new, unseen content to its portfolio.

Jan Hagelberg, Chief Product Officer at Veikkaus, said: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing the best entertainment experiences is at the core of our philosophy. With some of the most instantly recognizable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus. Games like Sugar Rush™ and Big Bass Bonanza™ have been making waves with players in Europe for years, and we have every faith our players will enjoy and embrace Pragmatic Play’s excellent titles, too.”


Veikkaus Oy was officially launched in 2017 when the Finnish gaming system was improved and the former three operators Finland’s Slot Machine Association (RAY), Fintoto and Veikkaus united into one Finnish-owned gaming company. Additionally, the Finnish system is based on the principle of exclusive rights, with the aim of managing the games responsibly and reducing the potential gambling risks. The system provides legal protection to those who start gambling and stops gambling fraud.

Furthermore, the company manages all gambling games offered in Finland, namely casino, lottery and wagering. The profit accumulated by Veikkaus go towards providing benefits for the European nation. Beneficiaries are from the fields of sports, culture, youth work, science, social protection, equine industry and healthcare.

As for Pragmatic Play, it creates up to 8 online slot titles per month and also includes in its offer Virtual Sports, Live Casino and Bingo games, which players may access via a single Application Programming Interface (API).

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